Jorge Carrillo

Digital Marketing & Technology Product Manager

George Carrillo

Experienced digital product manager with a strong background in digital marketing and information technology, specializing in web technologies, digital merchandising, and online growth. Broad industry experience across diverse sectors, including advanced manufacturing, defense and military systems, financial trading, data infrastructure, digital consulting, eCommerce, retail, and healthcare. Skilled in supporting B2C and B2B marketing teams, managing complex projects, and driving measurable results through collaboration and clear communication.


Strengths:

Strong expertise in front-end and back-end development, UX/UI, SEO, accessibility, SaaS, and Agile methodologies. A former Naval Officer, bringing discipline, strategic thinking, and mission-driven leadership to every initiative.


Experience

Director of SEO & Digital Growth

Drumbeaters of America | Elburn IL | Oct 2024 - Present

Drumbeaters of America is an environmental global leader in designing and manufacturing drum recycling systems, serving industrial, pharmaceutical, and government energy sectors, in compliance with EPA and EEA sustainability guidelines.

Website

Senior Product Manager - SEO, Search & Digital Merchandising

Walgreens Boots Alliance (WBA) | Chicago IL | Nov 2021 - Jan 2025

Walgreens Boots Alliance is a Fortune 20 global healthcare, pharmacy, and retail leader with about 13,000 stores across the U.S., Europe, and Latin America, employing over 320,000 people and generating $148 billion in revenue in 2024.

Website

Product Owner - Technical SEO & Accessibility

SRAM Corporation | Chicago IL | Jul 2020 - Oct 2021

SRAM is the world's largest manufacturer of innovative bicycle components, headquartered in Chicago with offices in 15 countries, generating $2.2B in annual revenue (2024) and employing 5,000 people worldwide.

Website

Product Delivery Senior UX Developer

Highland Solutions | Chicago IL | Sep 2017 - Jun 2020

Highland Solutions is a user-centered design and digital consultancy providing enterprise services in custom development, cloud computing, systems integration, mobile applications, e-commerce, and CRM.

Website

User Experience & SEO Lead Consultant

CDW Solutions | Chicago IL | Oct 2015 - Aug 2017

Owner and Lead Consultant of a private firm specializing in digital strategy, SEO, and user-centered web solutions for small businesses and non-profit organizations.

Website

Senior Web Systems Developer & Business Analyst

R.J. O'Brien & Associates | Chicago IL | Sep 2012 - Sep 2015

R.J. O'Brien is the oldest independent futures brokerage in USA and largest clearing firm in the world with a presence in America, Europe and Asia.

Website

Web Content Developer

Elkay Manufacturing | Oak Brook IL | Sep 2008 - Sep 2012

Elkay is an American-owned and operated innovative manufacturer of sinks, faucets, bottle filling stations, drinking fountains and foodservice products. The Elkay Companies are headquartered in Downers Grove, Illinois, with manufacturing facilities located across the United States and international operating facilities in China and Mexico, serving global markets.

Website

Education

Executive Certificate - AI for Business Strategy

Massachusetts Institute of Technology (MIT) | 2024

An Introduction to Artificial Intelligence, Machine Learning, Natural Language Processing, Robotics, Artificial Intelligence in Business and Society, The Future of Artificial Intelligence.

Professional Graduate Certificate in Front-End Web Development

Harvard University - Extension School | 2018

Mobile-First Design, HTML5, CSS3 & JavaScript Programming, Front End frameworks, W3C standards, Web Graphics & Media Optimization, Accessibility (WCAG), SEO Fundamentals, Site Performance, Taxonomy and Best Practices.

Master Certificate in Web Design & Applications Development

Illinois Institute of Technology | 2011

Web Design, Front End Development, Back-End Development, MVC Back End Frameworks, SQL Databases, Web Project Management, A/B Testing, Web Performance and Metrics.

Post-Graduate Degree in Data-Networking

UPC University - Lucent Technologies | 2001

Communication Networks and Open systems, Communication protocols, High Speed Networks, Wireless, Structured Wiring, Bridging and Switching, Internetworking and Routing, Protocols TCP/IP, Networks WAN, ISDN, RDSI, Signaling SS7, ADSL, Frame Relay, Networks ATM, Voice IP, Networks, Security, Network management, Virtual Private Networks VPN, Final Thesis.

Master Degree Program in Systems Engineering

Lima University | 1999

Advanced Statistics, Programming Languages, Advanced Systems Analysis, Advanced Computer Architecture, Systems Strategic Planning, Operating Systems, Teleinformatics I, Operations Research Techniques, Database, Systems, Teleinformatics II, Systems Design, Information Systems, Management, Information Systems implementation, Business Management, Techniques, Modeling and Simulation, Master's Thesis.

Bachelor's Degree in Naval & Maritime Sciences

Naval Academy | Peru | 1993

Product Management & Technical Skills

Strategic & Business Skills
  • Product strategy and roadmap development
  • Market research and competitive analysis
  • Business case creation and ROI analysis
  • Go-to-market planning and execution
Product Management Core Skills
  • Product lifecycle management (concept to launch)
  • Prioritization frameworks (RICE, MoSCoW)
  • Backlog management and Agile methodologies
  • Requirements gathering and user story creation
  • Data-driven decision-making (KPIs, OKRs, A/B testing results)
Tools & Technologies
  • JIRA, Confluence, Azure DevOps (ADO)
  • Figma, InVision (UX/UI collaboration)
  • Adobe Creative Suite (Photoshop, Illustrator, XD, Premiere)
  • Slack, Microsoft Teams, Zoom (communication & collaboration)
  • Google Analytics 4, Adobe Analytics
  • SEMrush, Ahrefs, Screaming Frog (SEO & site audits)
  • HTML5, CSS3 (SASS, LESS), JavaScript, Bootstrap
  • PHP, Yii MVC Framework, Drupal, WordPress
  • SQL basics for product insights
  • GitHub, GitLab (version control & collaboration)
Leadership & Collaboration
  • Cross-functional team leadership
  • Stakeholder management and communication
  • Conflict resolution and negotiation
  • Mentorship and coaching of junior PMs
  • Executive-level reporting and presentations
Soft Skills
  • Critical thinking and problem-solving
  • Adaptability in dynamic environments
  • Empathy for users and team members

Projects

Personal Projects

This section highlights a selection of personal initiatives I have developed independently. These projects are created during my free time and weekends as part of my ongoing research, experimentation, and professional growth.

Corporate / Company Projects

This section showcases projects delivered in collaboration with companies where I contributed as a UX and Front-End Developer, Lead Developer, and Product Manager. Please note that some of these websites may have evolved over time due to continuous maintenance and updates.


Achievements


  • Three-time Nominee - Best Product Manager | Walgreens Boots Alliance | Chicago, IL, 2022/23
    Recognized for outstanding commitment, problem-solving, and leadership across digital products initiatives.
  • Tennis UTR Flex League Midtown Summer 2025 - Tournament Champion | Weston, FL, 2025
  • World Taekwondo Federation Black Belt 1st Dan - Kukkiwon | South Korea, 2018
  • USA Martial Arts National Champion - AAU Taekwondo | Fort Lauderdale, FL, 2015
  • Former Naval Officer (Lieutenant), specialized in information systems and telecommunications.

Contact

Location: Weston, FL 33326

Mobile: (312) 522-4448

eMail: