George Carrillo
Digital Marketing & Product Manager
Digital marketing and product manager leader with broad experience building and improving digital platforms for Fortune 500 companies and fast-growing startups. Strong background in web technologies, branding, content, SEO, internal search, eCommerce checkout, accessibility, and improving conversion and funnel performance.
Lead product vision and roadmaps for digital experiences, managing the full product lifecycle from idea to launch and ongoing improvement. Bring experience across technology, consulting, manufacturing, healthcare, and hospitality. Hold advanced certifications in web technologies, online marketing, and AI from the Illinois Institute of Technology, Harvard University, and MIT. Former Naval Officer.
Strengths:
A former Naval Officer, bringing discipline, strategic thinking, and mission-driven leadership to every initiative.
Experience
Digital Marketing Manager
Riviera Dining Group (RDG) is a luxury hospitality company based in Miami, that owns and operates upscale and exclusive Mediterranean, Greek, French & Japanese restaurants, and nightlife venues in Florida. Key concepts include MILA (#1 US Restaurant), AVA, CASA NEOS, and Claudie restaurants, with the private members club MM.
WebsiteSenior Digital Product Manager
Drumbeaters of America is an environmental global leader in designing and manufacturing drum recycling systems, serving industrial, pharmaceutical, and government energy sectors, in compliance with EPA and EEA sustainability guidelines.
WebsiteSenior Product Manager - SEO, Search & Digital Merchandising
Walgreens Boots Alliance is a Fortune 20 global healthcare, pharmacy, and retail leader with about 13,000 stores across the U.S., Europe, and Latin America, employing over 320,000 people and generating $148 billion in revenue in 2024.
WebsiteProduct Owner - Technical SEO & Accessibility
SRAM is the world's largest manufacturer of innovative bicycle components, headquartered in Chicago with offices in 15 countries, generating $2.2B in annual revenue (2024) and employing 5,000 people worldwide.
WebsiteProduct Delivery Senior UX Developer
Highland Solutions is a user-centered design and digital consultancy providing enterprise services in custom development, cloud computing, systems integration, mobile applications, e-commerce, and CRM.
WebsiteUser Experience & SEO Lead Consultant
Owner and Lead Consultant of a private firm specializing in digital strategy, SEO, and user-centered web solutions for small businesses and non-profit organizations.
WebsiteSenior Web Systems Developer & Business Analyst
R.J. O'Brien is the oldest independent futures brokerage in USA and largest clearing firm in the world with a presence in America, Europe and Asia.
WebsiteWeb Content Developer
Elkay is an American-owned and operated innovative manufacturer of sinks, faucets, bottle filling stations, drinking fountains and foodservice products. The Elkay Companies are headquartered in Downers Grove, Illinois, with manufacturing facilities located across the United States and international operating facilities in China and Mexico, serving global markets.
WebsiteEducation
Executive Certificate - AI for Business Strategy
An Introduction to Artificial Intelligence, Machine Learning, Natural Language Processing, Robotics, Artificial Intelligence in Business and Society, The Future of Artificial Intelligence.
Professional Graduate Certificate in Front-End Web Development
Mobile-First Design, HTML5, CSS3 & JavaScript Programming, Front End frameworks, W3C standards, Web Graphics & Media Optimization, Accessibility (WCAG), SEO Fundamentals, Site Performance, Taxonomy and Best Practices.
Master Certificate in Web Design & Applications Development
Web Design, Front End Development, Back-End Development, MVC Back End Frameworks, SQL Databases, Web Project Management, A/B Testing, Web Performance and Metrics.
Post-Graduate Degree in Data-Networking
Communication Networks and Open systems, Communication protocols, High Speed Networks, Wireless, Structured Wiring, Bridging and Switching, Internetworking and Routing, Protocols TCP/IP, Networks WAN, ISDN, RDSI, Signaling SS7, ADSL, Frame Relay, Networks ATM, Voice IP, Networks, Security, Network management, Virtual Private Networks VPN, Final Thesis.
Master Degree Program in Systems Engineering
Advanced Statistics, Programming Languages, Advanced Systems Analysis, Advanced Computer Architecture, Systems Strategic Planning, Operating Systems, Teleinformatics I, Operations Research Techniques, Database, Systems, Teleinformatics II, Systems Design, Information Systems, Management, Information Systems implementation, Business Management, Techniques, Modeling and Simulation, Master's Thesis.
Bachelor's Degree in Naval & Maritime Sciences
Product Management & Technical Skills
- Product strategy and roadmap development
- Market research and competitive analysis
- Business case creation and ROI analysis
- Go-to-market planning and execution
- Product lifecycle management (concept to launch)
- Prioritization frameworks (RICE, MoSCoW)
- Backlog management and Agile methodologies
- Requirements gathering and user story creation
- Data-driven decision-making (KPIs, OKRs, A/B testing results)
- JIRA, Confluence, Azure DevOps (ADO)
- Figma, InVision (UX/UI collaboration)
- Adobe Creative Suite (Photoshop, Illustrator, XD, Premiere)
- Slack, Microsoft Teams, Zoom (communication & collaboration)
- Google Analytics 4, Adobe Analytics
- SEMrush, Ahrefs, Screaming Frog (SEO & site audits)
- HTML5, CSS3 (SASS, LESS), JavaScript, Bootstrap
- PHP, Yii MVC Framework, Drupal, WordPress
- SQL basics for product insights
- GitHub, GitLab (version control & collaboration)
- Cross-functional team leadership
- Stakeholder management and communication
- Conflict resolution and negotiation
- Mentorship and coaching of junior PMs
- Executive-level reporting and presentations
- Critical thinking and problem-solving
- Adaptability in dynamic environments
- Empathy for users and team members
Projects
Personal Projects
This section highlights a selection of personal initiatives I have developed independently. These projects are created during my free time and weekends as part of my ongoing research, experimentation, and professional growth.
Corporate / Company Projects
This section showcases projects delivered in collaboration with coworkers where I contributed as a UX, Front-End Developer, Lead Developer, or Product/Project Manager. Please note that some of these websites may have evolved over time due to continuous maintenance and updates.
Achievements
-
Three-time Nominee - Best Product Manager | Walgreens Boots Alliance | Chicago, IL, 2022/23
Recognized for outstanding commitment, problem-solving, and leadership across digital products initiatives. - Tennis UTR Flex League Midtown Summer 2025 - Tournament Champion | Weston, FL, 2025
- World Taekwondo Federation Black Belt 1st Dan - Kukkiwon | South Korea, 2018
- USA Martial Arts National Champion - AAU Taekwondo | Fort Lauderdale, FL, 2015
- Former Naval Officer (Lieutenant), specialized in information systems and telecommunications.