George Carrillo
Digital Growth Lead | Senior Product Manager
My name is Jorge (George) Carrillo, a Digital Growth Lead and technology strategist with over 20 years of experience helping businesses grow through web technologies, digital strategy, and customer experience. I bring a proven track record of resolving cross-departmental gaps working at the intersection of web technologies, digital strategy, and customer experience.
My expertise includes SEO, domain authority, eCommerce optimization, user experience, accessibility, performance, and AI-driven strategies. With certifications in digital technologies and a strong background in Agile product management, I specialize in guiding cross-functional teams in different locations to deliver scalable, innovative solutions that align with both business goals and customer needs.
Strengths:
Executive leadership, strategic vision, technology and market knowledge, planning and organization, goal management and achievement.
Experience
Director of SEO & Digital Growth
Drumbeaters of America is a global leader in designing and manufacturing drum recycling and waste-reduction systems, serving industrial, pharmaceutical, and government energy sectors. The company helps organizations minimize environmental impact through solutions compliant with Environmental Protection Agency (EPA) and European Environment Agency (EEA) sustainability guidelines.
WebsiteSenior Product Manager - Digital Marketing SEO
WBA is a Fortune 20 global healthcare, pharmacy, and retail leader with a 170-year heritage headquartered in the U.S. and U.K., WBA operates approximately 13,000 stores across the U.S., Europe, and Latin America, employs over 320,000 people, and reported annual revenue of US$148 billion in 2024.
WebsiteProduct Owner - FED, Accessibility & Technical SEO
SRAM is the largest manufacturer of innovative bicycle components in the world. Headquartered in Chicago with offices in 15 countries, with over US$2.2 billion revenue (2024) and 5,000 employees worldwide.
WebsiteProduct Delivery Senior UX Developer
Highland is a user-centered design and digital consultancy provider of collaborative, enterprise services, including custom development, cloud computing, systems integration, mobile applications, e-commerce, social business platforms and customer relationship management.
WebsiteUser Experience & SEO Lead Consultant
Owner and Lead Consultant of a private firm specializing in digital strategy, SEO, and user-centered web solutions. CDWS provides customized services in digital marketing, site optimization, and online growth, delivering tailored strategies to meet the needs of small businesses and non-profit organizations.
WebsiteSenior Web Systems Developer & Business Analyst
R.J. O'Brien is the oldest independent futures brokerage in USA and largest clearing firm in the world with a presence in America, Europe and Asia.
WebsiteWeb Content Developer
Elkay is an American-owned and operated innovative manufacturer of sinks, faucets, bottle filling stations, drinking fountains and foodservice products. The Elkay Companies are headquartered in Downers Grove, Illinois, with manufacturing facilities located across the United States and international operating facilities in China and Mexico, serving global markets.
WebsiteEducation
Executive Certificate - AI for Business Strategy
An Introduction to Artificial Intelligence, Machine Learning, Natural Language Processing, Robotics, Artificial Intelligence in Business and Society, The Future of Artificial Intelligence.
Professional Graduate Certificate in Front-End Web Development
Mobile-First Design, HTML5, CSS3 & JavaScript Programming, Front End frameworks, W3C standards, Web Graphics & Media Optimization, Accessibility (WCAG), SEO Fundamentals, Site Performance, Taxonomy and Best Practices.
Master Certificate in Web Design & Applications Development
Web Design, Front End Development, Back-End Development, MVC Back End Frameworks, SQL Databases, Web Project Management, A/B Testing, Web Performance and Metrics.
Post-Graduate Degree in Data-Networking
Communication Networks and Open systems, Communication protocols, High Speed Networks, Wireless, Structured Wiring, Bridging and Switching, Internetworking and Routing, Protocols TCP/IP, Networks WAN, ISDN, RDSI, Signaling SS7, ADSL, Frame Relay, Networks ATM, Voice IP, Networks, Security, Network management, Virtual Private Networks VPN, Final Thesis.
Master Degree Program in Systems Engineering
Advanced Statistics, Programming Languages, Advanced Systems Analysis, Advanced Computer Architecture, Systems Strategic Planning, Operating Systems, Teleinformatics I, Operations Research Techniques, Database, Systems, Teleinformatics II, Systems Design, Information Systems, Management, Information Systems implementation, Business Management, Techniques, Modeling and Simulation, Master's Thesis.
Bachelor's Degree in Naval & Maritime Sciences
Product Management & Technical Skills
- Product strategy and roadmap development
- Market research and competitive analysis
- Business case creation and ROI analysis
- Go-to-market planning and execution
- Product lifecycle management (concept to launch)
- Prioritization frameworks (RICE, MoSCoW)
- Backlog management and Agile methodologies
- Requirements gathering and user story creation
- Data-driven decision-making (KPIs, OKRs, A/B testing results)
- JIRA, Confluence, Azure DevOps (ADO)
- Figma, InVision (UX/UI collaboration)
- Adobe Creative Suite (Photoshop, Illustrator, XD, Premiere)
- Slack, Microsoft Teams, Zoom (communication & collaboration)
- Google Analytics 4, Adobe Analytics
- SEMrush, Ahrefs, Screaming Frog (SEO & site audits)
- HTML5, CSS3 (SASS, LESS), JavaScript, Bootstrap
- PHP, Yii MVC Framework, Drupal, WordPress
- SQL basics for product insights
- GitHub, GitLab (version control & collaboration)
- Cross-functional team leadership
- Stakeholder management and communication
- Conflict resolution and negotiation
- Mentorship and coaching of junior PMs
- Executive-level reporting and presentations
- Critical thinking and problem-solving
- Adaptability in dynamic environments
- Empathy for users and team members
Projects
Personal Projects
This section highlights a selection of personal initiatives I have developed independently. These projects are created during my free time and weekends as part of my ongoing research, experimentation, and professional growth.
Corporate / Company Projects
This section showcases projects delivered in collaboration with companies where I contributed as a UX and Front-End Developer, Lead Developer, and Product Manager. Please note that some of these websites may have evolved over time due to continuous maintenance and updates.
Personal Interests
Beyond leading digital projects and working with technology, I am an active person who enjoys sports and staying physically engaged through arts & fitness activities.
- Painting: Acrylic & oil on canvas
- Tennis: UTR Midtown Flex League Champion | Weston FL, 2025
- Certified 1st Dan Black Belt with the World Taekwondo Federation (Kukkiwon) | South Korea, 2017
- Martial Arts: AAU USA Taekwondo National Champion (Gold Medal) | Fort Lauderdale FL, 2015